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While the Shiseido brand has its roots in Japan, the name Shiseido was taken from a passage in I Ching, the classic Chinese Book of Changes, as it suggests some of the most ancient human wisdom still relevant today.

The last four characters of the Japanese translation (Ban Butsu Shi Sei) means, “Praise the virtues of the great Earth, which nurtures new life and brings forth new values.”

These few syllables encapsulate the philosophy of Shiseido as a company, as a brand, as a citizen of the world.

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A creamy stick foundation that glides on effortlessly providing medium coverage and a long-lasting..