"breaking all boundaries in color creation"
shu uemura, named after its founder and legendary japanese make-up artist mr. shu uemura, has been breaking the boundaries of beauty creation for over 50 years.
inspired by a professional spirit of make-up artistry, shu uemura was shaped on the founder’s holistic philosophy that "beautiful make-up starts with beautiful skin." steeped in the tradition that quality skincare is essential to creating artistic make-up expression, shu uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.
employing a unique blend of nature, science and art combined with shu uemura’s pioneer spirit creates avant-garde make-up, high performance skincare and artistically-crafted professional quality tools that fuse simplicity and elegance.
shu uemura’s extraordinary color profusion, unparalleled in the world of make-up artistry, enables every user to become a true artist liberated to freely experiment with infinite make-up expression. explore the world of shu uemura and find your own art of beauty.