The lipstick we’ve been waiting for is finally here! Non-drying, featherweight, densely-pigmented and with a stunning, creamy, semi-matte finish, there’s nothing about Huda Beauty’s Demi Matte Cream Lipstick we’re not obsessed with. Already causing a furore, the creamy formula applies with a lacquer-like sheen, setting with a satin finish that lasts for hours without dehydrating lips. Enriched with‘Maxi-lip’ technology, the luscious formula stimulates collagen and hydrates lips, while a hint of menthol grants a subtle cooling and tingling sensation and leaves them looking noticeably plumper. Even the doe-foot is to die for – the rich pigment is applied via a slanted applicator with a reservoir that allows the formula to be applied precisely and evenly. Inspired by Huda’s love for self-expression, the 15 ultra-feminine shades are ideal for channelling your every alter-ego, whether you prefer a power red, a playful pink or a subtle nude. The shades are more than enough to bring out your inner girl boss – there’s bold Hollywood red ‘Boy Collector’, dusky rose nude ‘Day Slayer’ and vibrant fuchsia ‘Passionista’, to name but a few!