A new generation of lipstick.
Generation G is a new kind of lip color that gives the look and finish of just-blotted lipstick, without the blot. We’ve created a short list of the six most important shades, with dialed-down pigment loads for a casual look. They’re lipsticks that adapt to you, not the other way around, so they'll appear a bit different on everyone as your natural lip color shows through. The effect? Diffused, matte goodness—just swipe it on.
*Reformulated on November 7, 2018
Good to know: cruelty free, vegan, paraben free, hypoallergenic, allergy tested, dermatologist tested
Crush is a hot raspberry pink
Cake is a subtle peach.
Like is a light, cool pink.
Zip is a poppy red.
Leo is a neutral cocoa brown.